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Pricing

Simple pricing for breeders, clubs, and kennel organizations

Start free, upgrade for AI and advanced workflows, or manage your whole organization from one place.

Dog OwnersDog ClubsKennel Clubs
Built for how people actually use Pedigree
Free stays generous for owners, judges, and casual breeders
Paid tiers unlock 10, 20, or unlimited dogs, plus AI and advanced breeder workflows
Clubs and kennel organizations pay for management and member benefits
Dog Owners

Clear pricing for owners, judges, and breeders

Keep the core platform open, then offer clear steps for breeders as they grow from 3 dogs to 10, 20, and unlimited full-featured dogs.

Current plan
Free

Best for owners, judges, and casual breeders who need core pedigree tools without friction.

$0
/ forever
  • Unlimited dogs in your account
  • Pedigree search
  • Basic mating tools
  • Dog dashboard with customizable widgets
  • 150 MB storage
  • Weight and body measurements tracking
  • Treatments and routine care history
  • Photo timeline and document vault
  • Title and award history
  • Litter history and breeding records
Free lets you keep unlimited dogs in your account, but only the first 3 dogs you add get the full dashboard and tracking features.
Current plan
10 dogs
Starter

For active owners and small breeders who need more room without going all the way to unlimited.

$7.20
Save 20%
/ month
$9
Billed annually
  • Everything in Free, plus
  • 10 full-featured dogs
  • 40 AI credits / month
  • 1 GB storage
  • 250 keep-in-touch emails / month
  • Track up to 25 progeny dogs
  • Email support
The first 10 dogs you add get full dashboard and tracking access on this plan.
Unlock 10 dogs
20 dogs
Breeder

For growing breeders who need a larger active roster before moving to unlimited.

$15.20
Save 20%
/ month
$19
Billed annually
  • Everything in Starter, plus
  • 20 full-featured dogs
  • 100 AI credits / month
  • 5 GB storage
  • 750 keep-in-touch emails / month
  • Track up to 100 progeny dogs
  • CRM for customer management
  • Breeder verification badge
  • Email notifications and reminders
  • Priority email support
The first 20 dogs you add get full dashboard and tracking access on this plan.
Unlock 20 dogs
Unlimited
Plus

For serious breeders and kennels that want unlimited full-featured dogs with no tracking cap.

$23.20
Save 20%
/ month
$29
Billed annually
  • Everything in Breeder, plus
  • Unlimited full-featured dogs
  • 250 AI credits / month
  • 20 GB storage
  • 2,000 keep-in-touch emails / month
  • Unlimited progeny tracking
  • Statistics monitoring and lead insights
  • Priority search appearance on site
  • Priority in feature request submissions
  • WhatsApp and Telegram notifications
  • Priority support
Every dog you add gets full dashboard and tracking access on this plan.
Go unlimited
Choose your fit

Grow from everyday care to a full breeding workspace

Each step adds capacity and specialist tools for your own dogs without mixing in organization administration.

1
Free
Best for owners, judges, and casual breeders who need core pedigree tools without friction.
2
Starter
For active owners and small breeders who need more room without going all the way to unlimited.
3
Breeder
For growing breeders who need a larger active roster before moving to unlimited.
4
Plus
For serious breeders and kennels that want unlimited full-featured dogs with no tracking cap.
FAQ

Questions from owners and breeders

Are judges free?

Yes. Judges can use the platform under the Free plan unless dedicated premium judge workflows are introduced later.

What happens if I need more than 3 dogs?

Choose the plan that matches your kennel size: the first 10 dogs you add, the first 20 dogs you add, or unlimited dogs can be fully unlocked depending on plan.

Are AI features included in Free?

No. AI tools are part of Plus and can also be included through sponsored member seats on organization plans.

Can I start free and upgrade later?

Yes. The pricing model is designed to let users begin on Free and move up only when they need more capacity or advanced features.

Start with the right level

Start free and grow when the workflow justifies it

Keep adoption easy for individuals, then move serious breeders and organizations into paid tiers with clear value.