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For thoughtful breeders

The next generation starts with a better connection.

From the first breeding decision to a puppy’s life with their family. Bring your dogs, plans, litters and relationships together, so every next step has the context it deserves.

Illustrative breeding planner with fictional sample data
Illustrative product preview · fictional sample data

Your breeder toolkit

Your breeding world, in one toolkit.

Start with the essentials in each chapter. Open the extra tools when you need them, and see how one step connects to the next.

Plan with evidence

Compare potential pairings with the records you actually have.

  • Pedigrees and common ancestors
  • Mating comparisons and outcome exploration
  • Breeding strategy and diversity review
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  • Health evidence and missing-data cautions
  • Saved mating plans

Care before every decision

Keep each dog’s health and reproductive history in view.

  • Health and DNA records
  • Heat-cycle history
  • Progesterone records
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  • Care tasks and calendar reminders
  • Dog profiles and documents

From pairing to puppies

Follow your planned matings, active litters and individual puppies.

  • Planned, active and past litter boards
  • Litter timelines and notes
  • Individual puppy profiles
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  • Puppy health and identity records
  • Mother and father record links

Stay close to every family

Connect people, puppy records and the follow-ups you choose.

  • Customer and puppy-owner records
  • Puppy-to-family connections
  • Pickup dates and handover context
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  • Configured owner email follow-ups
  • Tasks, notes and communication history

Build your kennel’s presence

Bring your kennel, dogs and published availability together.

  • Kennel profile and presentation
  • Your kennel’s dog collection
  • Puppy and stud listings
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  • Listing analytics
  • Published dogs and community connections

Keep learning. Keep progressing.

Connect pedigrees with learning, clubs, shows and achievements.

  • Learning and canine knowledge
  • Show entries and published results
  • Titles and achievements
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  • Club memberships and services
  • Notifications you choose to enable

Availability depends on your plan, role, dog coverage and the participating organization. Club services and official records follow club rules. Enable notifications and follow-up emails explicitly; saving a record does not automatically send a message.

Tools for the whole journey

The connected breeding journey

  1. Heat & health
  2. Mating plan
  3. Litter

Plan with context, not guesswork.

Use heat and progesterone records alongside health and pedigree evidence to compare candidates and save a mating plan. Estimates depend on available records and do not replace veterinary advice.

  1. Parents
  2. Puppies
  3. Records

Keep the litter’s story together.

Move from a planned mating to an active litter, then keep each puppy’s identity, health and notes connected to its parents.

  1. Puppy
  2. Family
  3. Chosen follow-ups

Make handover the start of a relationship.

Link the puppy with its family, record pickup details and enable the follow-ups you want. Keep the owner’s language and communication preferences in mind.

See the bigger story

Behind every generation

A thoughtful pairing. A clearer next step.

A breeding program is more than a pair of names. Explore ancestry, shared relatives, health evidence and your breeding strategy together. See what is known, what is missing and what needs expert review.

  • Compare the evidence behind potential partners
  • Keep missing information visible
  • Save plans and revisit them as records improve
Illustrative breeding planner with fictional sample data
Illustrative product preview · fictional sample data

Behind every generation

Every puppy has a story worth keeping.

Give each puppy a connected start: its parents, identity, health information and the people who will care for it. Keep that context available as the puppy grows.

  • Keep individual puppy records within the litter
  • Bring documents and observations together
  • Connect the puppy with its new family
Example of the pedigree explorer using fictional dog records
Illustrative product preview · fictional sample data

Beyond the handover

Your responsibility does not end at pickup.

The relationship you build with owners can last a lifetime. Keep the puppy, the family and your chosen follow-ups connected, without treating every record as permission to send a message.

A familiar face, not another spreadsheet

Keep customer context, puppy links, pickup details and notes together. Configure follow-ups when you are ready to use them.

A shared world for dogs and people

Help owners discover care records, learning, dogs they follow, clubs and events. Their access and choices remain their own.

Explore the dog-owner toolkit

A few things you might be wondering.

Is this only for large kennels?

No. Start with the dogs and tools relevant to you. Available dog coverage, active-litter limits and advanced features depend on your plan.

Does Dogg decide whether a mating is safe?

No. Planning tools help review recorded evidence, estimates and missing information. They do not certify health, predict a guaranteed litter outcome or replace your veterinarian and club requirements.

Will owners receive messages automatically?

Only the configured follow-ups you explicitly enable can use linked puppy and pickup records. Saving a date alone does not send an email. Consent and communication preferences still apply.

Your next chapter

Build the next chapter of your kennel.

Start with your dogs. Connect the work around them, one thoughtful step at a time.