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For the people who love dogs

One dog. A whole world together.

The first day home. The small victories. The care, questions and adventures in between. Dogg.Dog brings your dog’s story together—and opens the door to everything you can become together.

A dog surrounded by connections to care, family, pedigree, shows and a kennel club
Your dog at the heart of a connected world.
A lifetime, connected

Your owner toolkit

What you can do with Dogg.

Start with the everyday things that matter. See the essentials in each chapter, then open the extra tools when you need them.

Their identity & story

Their identity, family, memories and documents, with sharing you control.

  • Dog profiles and co-ownership
  • Pedigree and ancestry exploration
  • Photo timeline and milestones
See 2 more tools
  • Private document vault
  • Scoped, time-limited sharing

Care & health

Keep care records close to the tasks and people that depend on them.

  • Treatments, vaccinations and parasite care
  • Care tasks and supported notification reminders
  • Weight and body measurements
See 4 more tools
  • DNA health evidence and controlled sharing
  • X-ray evaluations and health documents
  • History of kennel care rounds
  • Health history shared with people you authorize

Learning & development

Make room for new skills, better understanding and a little guided help.

  • Behaviour notes and training milestones
  • Commands, trainer notes and certifications
  • Conformation observations and assessments
See 2 more tools
  • Learning catalogue and personal learning
  • Dog Assistant: preview supported changes before saving

Shows & achievements

From your first entry to the achievements you want to keep.

  • Event discovery and dog entries
  • Show results and critique history
  • Champion titles and certificates
See 3 more tools
  • Title history and statistics
  • Road to Champion and missing requirements
  • Event and registration notifications

Clubs, services & community

Stay close to your club, trusted people and dogs you love following.

  • Follow dogs you like
  • Club memberships, renewals and benefits
  • Opt into published mating updates for followed dogs
See 6 more tools
  • Imported-dog registration requests
  • Ownership transfers with required approval
  • Club certificate and kennel-name requests
  • Marketplace listings and available services
  • Saved dog summaries for offline reading
  • Notification preferences and opt-in browser alerts

When you’re ready to grow

An optional next chapter, supported by health evidence and eligible tools.

  • Heat-cycle history
  • Progesterone results
  • Mating planner with pedigree and health context
See 5 more tools
  • Pregnancy tracking
  • Semen-storage records
  • Breeding-readiness checklist
  • Litter history and breeding planner
  • Supported breeding reminders managed in My Breeding

Availability depends on your plan, dog access, participating organization and its published rules. Organization-managed records and approvals stay with the organization. Offline downloads cover saved summaries, not editing or full dog details. Notifications depend on enabled features and your preferences. Browser alerts require permission; breeding tools and reminders require eligible access.

Better together

The useful part is how it connects.

  1. Care history
  2. Upcoming tasks
  3. Chosen alerts

Keep care connected to the next step.

Review treatment history and upcoming care, then choose which supported alerts reach you.

  1. Follow a dog
  2. Published mating
  3. Chosen updates

A dog you admire. A story you can follow.

Follow dogs you like and opt into supported updates, such as a published planned mating. Following never unlocks private records.

  1. Heat history
  2. Mating plan
  3. Pregnancy & litter

Keep the next chapter in context.

Connect heat history, progesterone and mating plans with pregnancy and litter records. Supported breeding reminders live in My Breeding.

See how it fits into life with your dog

More than a profile

Their whole story. Finally, in one place.

A pedigree in one folder. Health results in another. A favourite photo buried in your phone. Give every dog a home for the details that matter, from their identity and family tree to their documents, memories and milestones.

  • Bring your dogs, ownership and co-ownership together.
  • Explore ancestry and keep photos, documents and DNA evidence close.
  • Choose what to share, with whom, and for how long.
Example of the pedigree explorer using fictional dog records
Illustrative product preview · fictional sample data

For the everyday things that matter

Love is in the little details.

Care is more useful when the history, upcoming tasks and people around your dog stay connected. Keep growth and training in the same story, and choose the supported reminders you want.

01

A care history you can follow

Record treatments, vaccinations and parasite care. See what was done and what is due next.

02

See how they grow

Follow weight and body measurements over time, with dated notes that give the numbers context.

03

Make progress visible

Keep training milestones, commands, behaviour notes and certificates together.

04

Evidence, not guesswork

Store DNA health results, health documents and X-ray evaluations with controlled visibility.

Curiosity has somewhere to go

Curiosity has somewhere to go

From your first question to your next achievement.

Learn more about your dog and their breed. Discover learning content, explore pedigree, record conformation observations, or take the first step into a dog show. There is no single way to be a dog person.

  • Browse learning content and track your own learning.
  • Discover events and manage your dog’s entries.
  • Keep critiques, results, titles and certificates together.
  • Follow the Road to Champion using the connected club’s published rules.
Explore learning

Title roadmaps are guidance. Only the issuing kennel club can confirm a title.

Your dog world, connected

Less starting over. More moving forward.

Your dog’s profile, your memberships and the services you use belong in the same story. Dogg connects owner workflows with participating kennel clubs, event organizers and the wider dog community.

Your kennel club

Memberships, benefits, registrations and certificate requests, with the club’s review and approval where required.

Your next opportunity

Shows, events, marketplace listings and available dog services—connected to the dogs you already manage.

Your trusted people

Give a co-owner or handler the access they need. Keep private records under your control.

The dogs you want to follow

Keep up with dogs you admire and choose supported updates, including published mating plans. Notification preferences and optional browser alerts keep you in control.

Room for your next chapter

Every breeder was a dog owner first.

It starts with a dog you love. If your interest grows into responsible breeding, bring their pedigree and health evidence into the mating planner, alongside heat cycles, progesterone and pregnancy records. Your everyday dog profile remains the starting point.

  • Understand pedigree and prepare with health evidence.
  • Track heat cycles, progesterone and pregnancy.
  • Keep breeding-readiness, semen-storage and litter history together.
Explore the breeder journey

Breeding tools depend on plan access and your dog’s sex and eligibility. Decisions remain yours, supported by your veterinarian and kennel club.

Illustrative breeding planner with fictional sample data
Illustrative product preview · fictional sample data

A few things you might be wondering.

Do I need to be a breeder or show my dog?

No. Start with your dog’s identity, care, memories and training. Shows and breeding are optional chapters, not prerequisites.

Is every feature included in every plan?

No. Tools and limits vary by plan. The Dog Assistant and breeding widgets need eligible access, and clubs decide which services and title programs they publish.

Can I connect with my kennel club?

Participating organizations can provide memberships, benefits, registrations and other services through Dogg. The organization still controls eligibility, review and approval.

Who can see my dog’s private records?

Access follows ownership, sharing permissions and organization rules. You can grant scoped access to trusted people; private health evidence is not automatically made public.

Start with the dog beside you

The next chapter starts with you.

Build a home for their story. Find the people and possibilities around you. Take the next step when you’re ready.